Frequently Asked Questions

If you can’t find the answer to your question here, please head over to our contact page and get in touch. For funding enquiries contact Arts Council England on 0845 300 6200.

Where is my nearest Creative People and Places project?

Visit Our Projects. You can view the projects on a map, find their contact details and discover lots more information about their programme.

How is Creative People and Places funded?

Arts Council England developed the Creative People and Places programme and invested £37m from the National Lottery. In addition, each of the 21 projects must secure income from other sources to support activity.

Are the 21 places all at the same stage of programme delivery?

No. Places joined the programme in three rounds. The first round of places were confirmed in June 2012, the second in May 2013 and the third in May 2014. This means that different places are at different stages of delivery.

How are you evaluating Creative People and Places?

Each of the 21 places is undertaking a local evaluation. In addition there is a national evaluation programme that will draw on the monitoring data and evaluations generated locally. The national evaluation aims to understand what worked and what did not work in the first three years of the programme and to capture lessons to share with the wider arts sector.

The national evaluation is driven by three questions:

  1. Are more people from places of least engagement experiencing and inspired by the arts?
  2. To what extent was the aspiration for excellence of art and excellence of the process of engaging communities achieved?
  3. Which approaches were successful and what were lessons learned?

International research agency Ecorys is undertaking the overarching national evaluation. It is drawing on the local evaluations and monitoring documents produced by each of the 21 places to create a meta-evaluation of national outcomes, outputs and lessons learnt. Ecorys is also conducting some primary research in the form of case studies and interviews to supplement the meta-evaluation.

The national evaluation also includes:

  • a creative commission capturing and reflecting on the journey of the 21 places. You can find out more in the More than One Hundred Stories blog
  • thematic studies undertaken by independent commissioned researchers to explore emergent themes during the course of the CPP programme across all 21 places, to support places and future practices
  • an  annual  conference hosted by one of the projects to share practice, ideas and showcase work
  • an annual Audience Spectrum and Mosaic profiling to better understand the programme’s audiences nationally

The evaluation programme is overseen by a steering group made up of representatives from the 21 places and Arts Council England. A New Direction, a consortium partner of Creative Barking & Dagenham, was successful in bidding to manage the national evaluation on behalf of all the places in 2013.

Who can I contact about the national evaluation?

Contact Sarah Davies, National Evaluation Coordinator to learn more about the CPP national evaluation programme. We periodically advertise small research commissions and are always keen to hear from people interested in similar research areas. 

How do the 21 places share learning with one another?

We have a strong peer learning programme in place. Places are supported by a network of their peers and are learning much from one another by openly sharing successes and failures, supporting one another to problem solve, and by collaborating on projects.

Places come together for symposiums and themed gatherings, which they shape and lead. For example there have been events around artistic quality, sustainability, data collection and marketing. We also have a Creative People and Places online forum, which places use to share documents, videos and events, ask questions and jointly problem solve.

Regional clusters of places are forming to share roles and commission work jointly, and later rounds of newer places are saving considerable time and resources by learning from what’s already been learnt.

For further information about the Peer Learning programme contact Sara Robinson at

How do you know whether the programme is reaching people that are new to the arts?

We’ve commissioned annual audience profiling by the Audience Agency. The latest report from year 2 postcode analysis (Jan - Dec 2015) shows us that 90% of our audience come from audience segments with low or medium engagement in the arts (using Audience Spectrum profiling).

These segments make up 78% of the population so lower engaged segments are over-represented in the Creative People and Places programme, compared to their distribution in the English population as a whole.You can access the full report here.

Find out more information about Audience Spectrum segments on The Audience Agency website.

How do places become part of the Creative People and Places programme?

Applications to the programme are currently closed. In previous application rounds, only places which appeared in the bottom 20% of adult arts participation (according to the Active People Survey) were able to apply for funding.

Places were required to apply to the programme as a consortium – working together as a group to apply for the grant, oversee development plans and, if successful, deliver the programme. Consortiums were to include around five organisations including a local community organisation and an arts organisation, with one organisation designated as the lead partner. Local authorities could not be the lead partner.

Consortium partners of the 21 places are diverse and include a rugby club, housing association, voluntary sector councils, the NHS, Canal & River Trust, arts organisations and venues, museums and visitor attractions.

What happens to the programme beyond the initial funding period?

When applying to the Creative People Places (CPP) programme, places outlined a ten year vision for their place. Places have been identifying different models to sustain activity and momentum beyond the initial three year funding period.

In addition, Arts Council England is extending the current programme with further funding: £5m in 2015 and £5m in 2016. This new investment will allow a selection of the places to build on their achievements and enable new outcomes over and above those supported as part of the original funding.

Places funded in the first phase of CPP in 2012 were eligible to apply for additional funding in 2015. Six places were awarded funding for activity that will take place between 2016-2019: bait, Right Up Our Street, LeftCoast, Creative Barking and Dagenham, Transported and Appetite.

In 2016 places funded in the second phase of CPP in 2013 will be eligible to apply for further funding. 

Consortia can apply for between £500,000 and £1,000,000 over three years; 25% of the total cost of the activity has to stem from other sources including ticket sales and donations.  Arts Council England anticipate making 12 awards over the two funding rounds.

How is the Creative People and Places programme managed?

Each of the 21 places is managed by an independent consortium of organisations.

Nationally, there is a steering group that meets quarterly. It includes representatives from CPP places and the Arts Council and three network coordinators with responsibility for national programme evaluation, peer learning and communications. The coordinators are freelancers commissioned by the steering group.

What is the More Than 100 Stories commission?

We have commissioned two artists - Sarah Butler and Nicole Mollett - to respond to the Creative People and Places programme, its successes, its challenges and the questions it generates. The commission is one strand of the national evaluation for the programme.

Sarah and Nicole are interested in how art can animate, challenge and create communities and in the programme’s ambition to change how art is commissioned and experienced. They will be exploring how and to what extent this ambition has been realised across all 21 projects.

They will be posting creative responses to conversations, observations and research on the More than 100 Stories blog.

You can find out more about the artists' work at: and