Our learning

Audience Profiling and Mapping 2017-2019

This Audience Agency report analyses the audiences we reached in years 2017-2019. It was commissioned by Arts Council England as part of the national evaluation of Creative People and Places.

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2019:

51% of participants belonged to one of the lower engaged Audience Spectrum segments
35% one of the medium engaged segments
14% one of the higher engaged segment
 

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Our learning

Creative People and Places National Evidence Review and Evaluation Report

CPP is an action research programme, an approach that promotes curiosity, inquiry and reflection. There is an emphasis on taking action, reflecting on the results and proposing and testing new solutions and learning is embedded in CPP. This report summarises the evidence from this learning utlising previous meta evaluation reports, peer learning products, local evaluations and Arts Council England commissioned products.

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Our learning

Audience Profiling and Mapping Year 5

This Audience Agency report analyses the audiences we reached in year 5 of the programme (January to December 2018). It was commissioned by Arts Council England as part of the national evaluation of Creative People and Places.

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2018:

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Our learning

Creative People and Places: Digital Engagement and Opportunities

This report by The Audience Agency was commissioned by Arts Council England to help them understand the ways in which Creative People and Places (CPP) projects are currently using digital tools and technologies; for communications, evaluation and collaboration purposes, to reach and engage more people and as part of the creative and artistic programme. 

 

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Our learning

Creating the Environment

This research report from Jonathan Gross and Nick Wilson from King's College London examines the cultural eco-systems of Creative People and Places projects and offers new ways to understand what place-based programmes can seek to achieve in the long term. The report also sets out some important considerations for the development of flourishing cultural eco-systems. 

 

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Our learning

Audience Profiling and Mapping Year 4

This Audience Agency report analyses the audiences we reached in year 4 of the programme (January to December 2017).

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2017:

  • 52% of participants belonged to one of the lower engaged Audience Spectrum segments
  • 34% one of the medium engaged segments
  • 14% one of the higher engaged segment

 

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Our learning

Audience Profiling and Mapping 2014-2016

This report describes who the Creative People and Places programme reached in its first three years – 2014, 2015 and 2016.   Across the CPP programme, 91% of participants belonged to one of the medium or lower engaged Audience Spectrum segments, compared with 77% of the English population. This over-representation was largely down to strong over-representation of the lower engaged segments, which accounted for 48% of participants and 36% of the population.

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Our learning

Year 3 Ecorys Report: Impact, Outcomes and the Future at the End of Year 3

This Ecorys report covers impact and outcomes for the third year of the CPP programme.

 

Ecorys, a research agency, was commissioned to create the overarching evaluation (the meta-evaluation) for the first three years of the national programme.

 

The report covers January 2016 to December 2016 and is based on a review of monitoring data, interviews with programme directors and national stakeholders, and a review of local project evaluations.

 

The documents below include a stand-alone Executive Summary and a complete copy of the report.

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Our learning

Audience Profiling and Mapping Year 3

These Audience Agency reports analyse the audiences we reached in year 3 of the programme (January to December 2016).

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2016:

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Our learning

Building Partnerships Beyond the Arts: three case studies

These case studies by Ecorys explore how Transported in Boston and South Holland, Heart of Glass in St Helens and East Durham Creates are developing collaborations with a range of partners outside the arts. Ecorys is producing a number of case studies as part of the national evaluation of Creative People and Places.

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