Our learning

Creative People and Places National Evidence Review and Evaluation Report

CPP is an action research programme, an approach that promotes curiosity, inquiry and reflection. There is an emphasis on taking action, reflecting on the results and proposing and testing new solutions and learning is embedded in CPP. This report summarises the evidence from this learning utlising previous meta evaluation reports, peer learning products, local evaluations and Arts Council England commissioned products.

Downloads

Our learning

Audience Profiling and Mapping Year 5

This Audience Agency report analyses the audiences we reached in year 5 of the programme (January to December 2018). It was commissioned by Arts Council England as part of the national evaluation of Creative People and Places.

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2018:

Downloads

Our learning

Audience Profiling and Mapping Year 4

This Audience Agency report analyses the audiences we reached in year 4 of the programme (January to December 2017).

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2017:

  • 52% of participants belonged to one of the lower engaged Audience Spectrum segments
  • 34% one of the medium engaged segments
  • 14% one of the higher engaged segment

 

Downloads

Our learning

Audience Profiling and Mapping Year 3

These Audience Agency reports analyse the audiences we reached in year 3 of the programme (January to December 2016).

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2016:

Downloads

Our learning

Audience Profiling and Mapping Year 2

These Audience Agency reports analyse the audiences we reached in year 2 of the programme (January to December 2015).

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade. The event type report explores the audience profile by event type, including location, cost, artform, participation, type of venue and time of day.

 

Headline findings

  • In year 2 Creative People and Places (CPP) reached 456,138 participants.

Downloads

Our learning

Audience Profiling and Mapping Year 1

We have commissioned annual audience profiling and mapping for Creative People and Places from The Audience Agency. This is its report from the first year of the programme including attendances up until December 2014. It includes data from 15 of the 21 places as not all projects were at a delivery stage when the research took place. The combined participant profile shows that 95% of our audience and participants for Year 1 come from audience segments with low or medium engagement in the arts, with 50% from segments with low engagement in the arts.

 

Downloads